OVERVIEW

As the Lead UX Researcher for Autodesk’s Media & Entertainment (M&E) division, I spearheaded research initiatives to shape the vision and MVP of the Flow Cloud platform. This platform, targeting an $8B Total Addressable Market (TAM), was designed to streamline workflows and foster collaboration across the film, gaming, and VFX industries.

ROLE

I Led a 3-member research team, collaborating closely with senior leadership to align the product’s vision with industry needs and business goals.

PROCESS

Collaborated with stakeholders to define the scope of the research and align on key objectives, ensuring the study addressed both user needs and business goals.
Utilized a combination of qualitative and quantitative research methods, including ethnographic studies, user interviews, and journey mapping, to gather actionable insights.
Synthesized findings into comprehensive personas and workflows to inform platform design and strategy, driving cross-functional alignment.

LEARNING

Discovered critical pain points in existing workflows that hindered collaboration and efficiency across VFX teams.
Highlighted the importance of centralizing data to streamline communication and reduce operational redundancies.
Gained a deeper understanding of how nuanced user archetypes shape interactions with complex cloud-based platforms.

OUTCOMES

Influenced the Flow Cloud platform roadmap, enabling Autodesk to unify VFX workflows for enhanced team collaboration.
Delivered actionable insights that consolidated 25+ personas into 5 archetypes, simplifying user-centered decision-making.
Increased research efficiency by 25% and improved insight retrieval by 80% through centralized findings and reusable templates.